Strategies and planning is not just for the games like
chess, soccer, American football and basketball for a team to make it on the
top. Managing one’s life also require planning and strategies to build our future
and enjoy the bounty of life by experiencing comfort and contentment in life.
Business entities goal is to satisfy its costumers,
clientele to make their product saleable or fast moving for them to generate
sales that spells success and stability of the business of the economy and in
the market competition. In able to compete other business and make it a
difference in market competition, shop owners through their business plans strategies.
Separating strategy from planning: strategy is about
decision making. It is about trade-off, about deciding how to focus, how to be
the best, how to be different, and how to best pursue opportunities. Planning
is the process of deciding what actions are needed to achieve the vision or
goal of the business.
Planning helps an organization chart a course for the
achievement of its goals. The process begins with reviewing the current
operations of the organization and identifying what needs to be improved
operationally in the upcoming year. From there, planning involves envisioning
the results of the organization wants to achieve, and determining the steps
necessary to arrive at the intended destination—success, whether that is
measured in financial terms, or goals that include being the highest-rated
organization in customer satisfaction. Planning promotes team building and a
spirit of cooperation. When the plan is completed and communicated to members
of the organization, everyone knows what their responsibilities are, and how
other areas of the organization, need their assistance and expertise in order
to complete assigned tasks. They see how their work contributes to the success
of the organization as a whole and can take pride in their contributions.
Potential conflict can be reduced when top management solicits department or
division managers’ input during the goal setting process. Individuals are less
likely to resent budgetary targets when they had a say in their creation.
“Strategy without tactics is the slowest rout to victory;
tactics without energy is the noise before defeat” quoted by Sun Tzu – The Art
of War. Marketing Strategy is something that helps companies achieves marketing
objectives. Marketing objectives help achieve corporate objectives and
corporate objectives aim to achieve a competitive advantage over rival
organizations.
